What Does A Goji Berry Taste Like?

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In this article, we’re going to answer your biggest questions about the goji berry.

Let’s dive in…

What Does a Goji Berry Taste Like? 

Goji berries, also awesomely called “wolfberries,” are those interesting types that don’t taste like you’d expect them to.Stores often sell the dried kind, which taste a lot like craisins mixed with cherries, tart and sweet.

But the cranberry-raisin-cherry flavor only really develops in the dried berries.There are different varieties of these Asian fruits, the taste of which can range from sweet tomatoes to bitter raspberry in raw form.

Goji Berry Texture 

Because they’re more easily accessible, most people are familiar with the texture of dried goji berries.It’s not much different from the texture of a raisin, but it’s drier, chewier and grainier.

Raw goji berries aren’t like that, as you might guess.They look like little oval tomatoes, and that’s exactly what they’re like in texture, juicy and pulpy.

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The wolfberry can most definitely be eaten raw.Now whether you’ll want to is a different story.Some plants produce pleasantly sweet and tart fruits while others offer the bitterest flavors.

Unfortunately, the bitter kinds are the ones with the lingering aftertaste, which is one reason they put people off.Generally, the dried berries are preferred.

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Do You Need to Soak Dried Goji Berries? 

Soaking your dried goji berries will certainly soften them so that they’re plump and tender instead of dry and chewy.Otherwise, you may find yourself chewing a little longer than you would eating raisins.

But you really don’t need to soak them—it’s a step that adds extra time, anyway, and when you’re making a bowl of granola, you just want to toss a handful on top, not add 10 minutes of prep time.

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How Do You Eat Goji Berries? 

We’ve already mentioned the granola, but you can also eat goji berries in a smoothie bowl topped with granola, sliced fruit, cacao nibs and all your favorite superfoods. 

Goji berries are favorite ingredients in energy bars, raw desserts and smoothies.As they’ve gained popularity over the years, they’ve been added more frequently to vegan store-bought cereals, cookies and beverages.You can even drink goji berry tea brewed in a cast iron tea pot.

Goji Berry Serving Tips 



Dried goji berries tend to be preferred over fresh ones as they’re tart and sweet rather than toward the bitter side.Try a combo of goji, chocolate and coconut for fabulous results.

Further Reading: What Does a Honeydew taste like?

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