ANSWER: Unfortunately, because Nutella contains milk it cannot be considered vegan. The good news is that if you're craving a decadent and rich hazelnut spread there are plenty of alternative options. There is a variety of vegan hazelnut spreads available to buy and it is super easy to make at home.
Our Favorite Vegan Hazelnut Spread
Justin's Chocolate Hazelnut Butter is a great bet if you need a creamy hazelnut fix. The ingredient statement according to the manufacturer's website is listed below. It also has a lower percentage of sugar in the recipe because sugar is listed as the third ingredient rather than the first in the case of Nutella. As a result it has more of a deep and rich flavor rather than something that's slightly overpowering on sweetness.
Dry Roasted Hazelnuts, Dry Roasted Almonds, Organic Cane Sugar, Organic Cocoa, Organic Cocoa Butter, Palm Oil, Vanilla Powder, Sea Salt.
We've linked to it below on Amazon so be sure to check it out for yourself!
What Are the Ingredients in Nutella?
According to the Nutella website - the hazelnut spread is made of 7 ingredients: Sugar, Palm Oil, Hazelnuts, Cocoa, Milk, Soy or Sunflower Lecithin, and Vanillin (Synthetic Vanilla).
What Makes Nutella So Delicious?
Believe it or not, it's not the skimmed milk in Nutella that gives it the delectable flavor profile that people love. It's the combination of sugar, fat, hazelnuts, and chocolate. The added skimmed milk is kind of a useless ingredient other than the fact that Nutella uses it as a misleading selling point. Given the health and ethical pitfalls of dairy, it's unfortunate that it would be advertised as a selling point, but the good news is, replicating Nutella without the skimmed milk is super easy!
Making Vegan Nutella at Home
If you haven't been able to tell by now, there aren't many complex ingredients in a hazelnut spread. That means making it at home is super simple. If you want to follow an exact step by step recipe, check out this short video below by LoveHealthOK.
Other Vegan Sweets and Snacks
If you love Nutella or hazelnut spreads in general, odds are that you're interested in other vegan snacks or sweet treats. If this is the case, be sure to check out the following articles:
On a side note: if you've ever had Nutella pancakes (delicious) you might be wondering about the pancakes themselves. If this is the case, be sure to check out our articles on Bisquick and vegan pancake mix brands.
Conclusion on Nutella
Between animal products and excess sugar, Nutella might not be all that it is "cracked" up to be. With all the alternative options we've offered, replacing it should be super simple and taste just as good if not better. Happy spreading!